I worked across Assertive Yield’s design system, website, and web app to bring clarity and consistency to a growing, increasingly complex product.
From building a scalable design foundation to simplifying the website and redesigning key product experiences, the goal was simple: make a complex product easier to understand, use, and build.
The product had grown quickly, and the interface was starting to show it. Different parts of the experience looked and behaved differently, making it harder to design, build, and maintain consistently. I led the redesign of the design system, bringing the visual language, components, states, patterns, and documentation into one shared foundation. The goal wasn’t just to make things look consistent. It was to make good design easier to repeat.
I worked across components, interaction patterns, accessibility, and documentation, creating a system developers could actually use without needing me in the room.
What I delivered
The result: a more consistent product, a faster design-to-development process, and a foundation the team could continue building on.
The website had to do more than look good. It needed to explain what Assertive Yield actually does, who it helps, and why publishers should care. I redesigned the website around that journey, simplifying the messaging and information architecture while giving each product and capability a clearer place in the story. I worked across the structure, content, visual direction, responsive layouts, and interactions, making sure the experience worked just as well on smaller screens as it did on desktop. The focus was simple: help the right people understand the product quickly, then give them a clear reason to take the next step.
What I delivered
The result: a clearer digital presence that explains the product without making people work too hard to understand it.
The web app had a lot of power, but power can come with complexity. My focus was to make the experience easier to navigate, easier to learn, and much clearer for publishers managing their revenue. I redesigned key areas of the platform, particularly the revenue management experience, looking closely at how users move from logging in to understanding what is happening and deciding what to do next. Before anything got pretty, I mapped the flows and built wireframes. Then I turned those ideas into clickable prototypes so we could find problems while they were still cheap to fix. From navigation and dashboards to metrics, filters, controls, and product states, I worked across the experience to create a clearer and more predictable product.
What I delivered
The result: a product experience that makes complex revenue management feel more understandable, giving users a clearer path from what’s happening → why it matters → what I should do next.
I collaborate with individuals and teams to create thoughtful design solutions across various digital industries and goals.
Creating MVPs and identities that attract attention and funding.
Designing interfaces that improve usability and enhance functionality.
Collaborating on designs that elevate client brand storytelling and presence.
Designing memorable experiences that resonate with their audience.
Creating MVPs and identities that attract attention and funding.
Designing interfaces that improve usability and enhance functionality.
Collaborating on designs that elevate client brand storytelling and presence.
Designing memorable experiences that resonate with their audience.
Shoutout to @Ayo for the great work on the Yield Manager Beginner UI! He created a clean, intuitive, and easy-to-follow design that made the implementation process much smoother.
Software Engineer
Shoutout to our Product team, especially @Rich @ayo, for working diligently on the new v4 alert version and taking such quick action on the client’s feedback! We have lovely feedback from Step Network!
Customer Success
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